Finance guru runs the rule over Charlton

Richard Cawley has done well to interview football finance guru Kieran Maguire who is the gold standard in this area.

The interview repays careful reading, but here are a few highlights:

• Maguire is well disposed to the Addicks as his uncle had trials for us in the 1950s
• He thinks that the new finance rules in the Championship won't have much effect either way on Charlton.  Parachute payments and the wealth behind clubs like Wrexham will continue to distort.
• Charlton's entire commercial income is a fraction of what Arsenal get from their sleeve sponsors
• 'Authenticity' should be the brand pitch for Charlton, although Millwall can also claim that [Rod Liddle notwithstanding, we can make a claim to be a family club].
• Charlton not owning their stadium or training ground is likely to discourage potential investors.