In the latest installment of his reminiscence interviews with Richard Cawley, Peter Varney recalls the various April Fool jokes at Charlton that have taken in gullible fans.
He recalls: 'We pretended to change the badge in April 2002, and again that went in the programme, this time when we hosted Arsenal. The ruse sort of originated from the fact the Gunners had changed their badge a couple of months earlier, a move to secure intellectual property rights and enable copyright protection.
We claimed that Greenwich Council had “asked us to consider whether the sword in our current badge is appropriate to the welcoming environment we wish to maintain at The Valley”. We designed one crest that was really a straight replica of Fulham’s one - with CAFC instead of FFC. There were also two that replaced the sword with a smiling fish or a cartoonish robin. We had more than 300 votes online and hundreds more rang or emailed the club to complain.'
Actually I think the best one was when a ground share was announced with Millwall with half the seats painted blue to make them feel at home. I recall that one Australian photographer who is a keen supporter was taken in.
Varney also discusses how a humour less Sandgaard want to axe the Red, Red Robin, although he has doubts about its timing.
I also thought that my idea of branding consultants renaming the club Estuary hit home. Revisit it here: https://addickschampionshipdiary.blogspot.com/search?q=Estuary
I do have one ready for next week!
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