Peter Varney talks about the global links he built when was at Charlton: https://www.integralsportsmanagement.co.uk/the-big-wide-world/
He recalls: 'It used to be a brilliant sight on a home match day in the North West Quadrant at The Valley seeing all the different coloured country branded scarves and flags from our overseas supporters. Hermann Hreidarsson (Iceland), Claus Jensen (Denmark), Jonatan Johansson (Finland), Martin Pringle (Sweden), Dennis Rommedahl (Denmark) and Mathias Svensson (Sweden) would always give up their time to speak to the travelling fans from Scandanavia and elsewhere.'
He reckons there are now new opportunities for the club. The international dimension will be challenging and complex, but would benefit from a bottom up approach.
One of my memories from the Premier League days is turning on the television in Kunming in south-west China and seeing an intelligent discussion of how Curbs and Keith Peacock (now a great-grandfather) worked together.
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