Today's Times has a one page feature article on Chris Powell's new role as an ambassador for Prostate Cancer UK. Sir Chris's message is aimed specifically at black men, who are particularly susceptible to the disease. One in four black men will develop the disease.
He says, 'I recognise how the football club is the focal point of people's lives. They listen to the players, they listen to the manager and I need to represent them. People do take notice of what the manager says and what he writes about.'
Sir Chris believes it is important to educate the teenagers he works with at Charlton: 'I have a duty of care for all my players in the squad, and the youth team squad. It doesn't matter what colour they are, but if we are talking about young black men, they need to know.'