From the E mail bulletin, hence the hyperbole (my comments in square brackets):
Charlton fans will get a second chance to receive a free Premier League season ticket, plc chairman Derek Chappell announced this afternoon. The club has decided to repeat last year's sensational [somehow it doesn't seem so sensational this year] offer to provide a season's top-flight football at no extra charge if the Addicks are promoted at the end of the 2008/09 campaign.
And Chappell promised that everyone at Charlton will be pulling out all the stops to make the free season ticket become a reality. [It's getting it right, not talking us up that matters: walk the walk, don't talk the talk]
'Our fans have been tremendous this season, which is reflected in the fact that we have recorded the highest attendances in the club's history outside the top division,' said Chappell. [Don't worry how dire the football is, they will turn up. Actually, some big away crowds must have helped]
'The manager, players, staff and directors are all determined to bring Premier League football back to The Valley, but we need everyone to play their part. [Does that mean we all have to start training?]
'The board felt that continuing the offer was the best way we could show our thanks to the supporters and encourage them to carry on their magnificent backing of the team next season.' [As Dave Roberts has said, do these people get out much? Is there some special sound insulation round the directors' box that stops them hearing the booing and the negative comments?]