I see from the E mail bulletin that season ticket prices are to be announced soon. Many fans have been predicting that many will of the Addickted will not renew, although these predictions are made every year and the more gloomy ones are never fulfilled.
Nevertheless, many people will not renew because it will easy to turn up on the day and get a ticket. Of course, a season ticket is a 'bundled good': one is not just purchasing access to games, but convenience and the familiarity (in my case) of being in a good position in the East which I have had since shortly after it opened next to Steve from Croydon (formerly Sidcup).
I think it would be a good idea to repeat the offer of a free season ticket if we are promoted, even if it will have less credibility next season. Of course this may not be enough to tempt those who signed up because going to Charlton was a cheap (and family friendly) way of seeing Premiership football.
Prices also need to be held down. Inflation on everyday items is increasing rapidly. For example, since Deutsche Bahn took over Chiltern Railways, the cost of parking at High Wycombe on a Saturday has gone up from £2.80 to £5.50. Family budgets in particular are stretched and realistic pricing is essential. If people come to the match, they may spend money on a programme, refreshments, merchandise, draw tickets etc.
Above all, the product on the pitch needs to be improved. I know some people have said they have been enjoying their football more this season, but the gap in quality between the Premiership and Championship has widened. But, above all, our perfomances have often been dire. I did think that relegation would at least lead to a better than 1 in 2 chance of a home win at each game at The Valley. How wrong I was.
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