I have a good friend who is a lifelong supporter of Brentford. Fair enough: he is now in his forties and has lived in the same house in Acton all his life.
He writes to note that we will be playing the Bees next season and asks what went wrong at Charlton, given that we were long viewed as a model club. I gave him a polite reply, but I must say that I am getting rather tired of answering this sort of question or reading analyses of our slide. No doubt when I am in Manchester next week one friend will be reminding me how down market a club Charlton is and how my support for them is hopelessly retro.
It's all water under the bridge now and we have to plan for recovery. In that context, I think that the board have made an unimaginative and uninspiring season ticket offer. A few bells and whistles would have not cost that much - some free cup games, an early bird discount, a lower premium for the East etc.
On the other hand, some of the forecasts of sales being put forward by fans are ridiculously gloomy. Some of us will renew even if we won't go to many games. There is almost a sense in which some fans want the club to fail. What we should be concerned about is that it could enter a vicious cycle of decline that could end with its effective extinction - at least as a club playing at The Valley.
One may dislike the manager, one may think that the board have made mistakes (as they have), but the club is more than one individual or group of people. Of course, times are difficult for many and the football this season has been completely disheartening. But there is a need to rally round if Charlton is to survive and recover.