Most adult and all U18 season-ticket prices at The Valley are to be reduced by £50, the club has announced. The Charlton board today revealed a pricing package aimed at encouraging season-ticket holders to stick with the club 'despite the bitter disappointment of the 2008/09 campaign.'
Adults in the upper north stand and NW quadrant will find the cost of their seat slashed by nearly 15 per cent, from £340 to just £290, with £50 reductions also on offer in the east and west stands. There are cuts of up to £30 for most seniors, while junior tickets come down throughout the stadium. The cost of bringing a child under the age of 11 to every game will now be only £49, or just £2.13 a time.
Football chairman Richard Murray said: 'These prices reflect the importance that the board places on keeping the Charlton family intact during what we acknowledge are dark times, both in terms of the team’s results and the wider economy. We need to retain as many season-ticket holders as possible to enable the club to regroup and rebuild, and we are doing our bit to make renewing more affordable.'
This announcement by the board is welcome. Whether the cuts will be enough to satisfy many fans remains to be seen, but competitive League 1 football has never been cheap.
Many fans may wait to see what the early results are like before making the commitment to buy a season ticket. There will be no problem in obtaining a seat on the day of a match, but many fans like their existing seat and do not want the hassle of making a purchase even if they do not come to every game.