That is the question posed by the Football League Paper in their profile of Guy Luzon. The picture emerges is a rather mixed one, but it looks like being a bumpy ride.
Perceptions of him in Israel are influenced by the unpopularity of his Libyan-born uncles Ami and Amos who control top flight club Petah Tikva. Journalist Alon Sinai told the FLP, 'his image in his homeland remains that of a master manipulator who owes his status to his connections rather than his talents.' Luzon himself said, 'I met with senior sports writers who told me they know how much I mean to my uncles - that's why they did hatchet jobs on me.'
After Luzon had a short and unspectacular career in Israel's lower divisions which was ended by injury uncle Amos appointed him manager of Tikva at the age of just 26. He led Tikva to second in the table and secured European qualification. He then went to fallen giants Happel Tel Aviv, but was sacked after just five months. He then joined Briei Yahuda and secured consecutive top three finishes and qualification for the group stages of the Europa League.
'The criticism of Luzon is not always right,' said journalist Ron Amikam. 'He was very close to his players at Tikva and they all liked him.'
Luzon is a fan of rotating players, Tal Ben Haim commenting, 'I've never seen anything like the amount of rotation Luzon uses, even at Chelsea.' [That's all very well if one has a squad with the depth and quality of Chelsea, but carries considerable risks at Charlton.]
According to Amikam, Luzon has a volatile temperament: 'He does not always communicate well, especially with the media. He can be very arrogant and does not stand criticism. In additional, he can be very emotional.' So we can expect some interesting press conferences and a few touchline incidents.