Glasgow-based Addick Heather McKinlay has interviewed Matt Southall for the CAS Trust - and all the indications are that it's the real Matt Southall and not a stunt double: The man in the chair
One point to emerge is that it 'is clear that winning over families and capturing the next generation is high on the priority list, broadening the demographic beyond a traditionally older, white and male fanbase.' So that's me and the Bloke Behind Me on our way out! Seriously, though, renewal and winning the support of a new generation of fans is crucial.
Talking about what is meant by sustainable, he says that Roland's plan would have seen the club break even in the Championship, but also get relegated: 'We will spend to stay in the Championship. We are in this for the long-term. It is not about reaping rewards in five years – it might be seven, eight, ten.'
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